My passion is understanding user and business needs and translating those needs into designs that solve real world problems.

Eddie James Florida-based UX, usability and user research professionalUX. User Experience. Usability. Design. User Interface. User Research.

Wow, there are a lot of buzz words floating around that mean different things to different people. We all want cool, slick interfaces. We want them to work flawlessly, solve our users’ problems and make us lots of money. Yet our timelines are getting shorter and our resources (both human and financial) are getting tighter. User expectations are getting higher and higher. Users wonder why your products aren’t as simple and intuitive as other products they use daily (mostly products by Apple, Google, Facebook and Amazon).

And let’s not even start on all the screens we touch nowadays. Smartphones, tablets, laptops, TVs, game consoles. Heck, checking out at Walmart often requires a few screens (credit card pad, self checkout, perhaps a mobile app). How are you to design something great in a world of ever increasing devices requiring your product to work on its screen?

I’m not going to sugar-coat it; it’s tough to design great experiences because a user’s experience with your company goes way beyond the screens of your current project. One bad phone call with customer service or a mysterious error message can ruin a customer’s experience. Often times designing a bad experience requires as much effort and costs just as much – or more – as designing a great one. So, what do you do?

That’s where I come in.

I’m here to help take the mystery out of making a great digital product whether it be a mobile app, website, landing page, super-complex banking application, e-commerce site, whatever. My job is to help you get to know your users – and YOU are one of the users of the product you want to build. If your product doesn’t meet your business goals, you lose money. You might go out of business. You might generate tons of expensive customer support phone calls. Your product has to work for you and your customers or it’s not going to be a success.

When you hire me, I not only help you understand your users’ needs, lives and goals, but I also help you understand how your organization currently gets things done and how that helps or hurts when developing the products you need to build.

So who am I?

Iā€™m a passionate ā€“ often opinionated ā€“ user experience designer, UX researcher and digital culture junkie with over 16 years experience with producing digital products.

I’m not a graphic designer. I study people’s behavior and what they do with their devices. I research what motivates them and how they see the world. I then take that research and help you apply it to your business. My deliverables could be a report, a set of wireframes/sketches of a possible solution, or a field study where I spend time with your employees figuring out how they truly get their jobs done and how technology could make them more efficient. Everything is customized to you and the goals/scope of the project.

I have an M.A. in Interaction Design from the University of Baltimore. My undergraduate degree is in Communications from Emory & Henry College.

I reside in sunny Florida.

A few of the companies I’ve worked with
Some of the companies I've helped build awesome products