Recruiting the right users for research studies

For every research project, you have to find the right users who will most likely tell you what you want to learn.

Even if you have a ready-made list of customers that use your product, you still have to find the right users within that customer group.

I usually do a screener as part of the overall test plan. The screener for most rapid user research can be a list of attributes that the users must have or what mix of user types are needed for the study.

Here is an example of a quick screener. Note the questions that I ask in RED. All logistics have to be agreed and planned in advance.

A more detailed, formal screener for a study on a re-design of Comcast.com.