Reporting Research

When you conduct an in-lab or online usability test or site visit, you eventually have to do a research report.

Example Research Report
This report was done to report on a set of ATM wireframes. It is longer than I usually suggest, but was helpful for this particular test. It includes many screens that attempt to “quantify” our study. While I think the data is helpful, I think it is overkill. But for some client’s this is a good approach to take when presenting research findings.

Eye tracking Study Report 
Eye-tracking is extremely resource and time intensive research. It often takes 25-30 participants and the equipment has to be set up precisely for each participant, which takes time. This study’s goal was to understand what users where seeing when they landed on the client’s homepage. The client wanted the various offers to jump out, but the design didn’t always catch users eye.

I prefer to do one page research reports since they are short and get the main points out to a wide audience quickly.

One page research reports are quick to churn out and easy to consume.